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	<title>SCOBC Blog &#187; Rick Clark</title>
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		<title>Top 10 Most Useful Free Marketing Tools Of 2010</title>
		<link>http://www.scobc.com/blog/index.php/2011/01/top-10-most-useful-free-marketing-tools-of-2010-2/</link>
		<comments>http://www.scobc.com/blog/index.php/2011/01/top-10-most-useful-free-marketing-tools-of-2010-2/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 12:03:14 +0000</pubDate>
		<dc:creator>Rick Clark</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://scobc.com/blog/?p=103</guid>
		<description><![CDATA[At the end of the year, everyone&#8217;s making lists and I thought it  would be helpful if I gave you my most useful marketing tools of 2010.  All of these are free and there&#8217;s no reason why these tools can&#8217;t also  help your website or your marketing.
 
While they are geared towards [...]]]></description>
			<content:encoded><![CDATA[<p>At the end of the year, everyone&#8217;s making lists and I thought it  would be helpful if I gave you my most useful marketing tools of 2010.  All of these are free and there&#8217;s no reason why these tools can&#8217;t also  help your website or your marketing.<br />
<span id="more-103"></span> <img src="../wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" /><br />
While they are geared towards marketing, they can also be used for  getting traffic to any website. I also believe it is the &#8220;USE&#8221; of &#8220;ALL&#8221;  of these tools in combination which has helped me succeed online.</p>
<p>So here, in no particular order, are my most useful free marketing tools of 2010:</p>
<p><strong>1. <a href="http://www.seoquake.com/">SeoQuake for Firefox</a></strong></p>
<p>This invaluable SEO tool will give you vital stats about your site  and those of your competitors. I use this extensively to check out my  linking partners and how I can better challenge my competition. Besides  checking the traffic ranking, Google indexed pages, age of site&#8230; the  most important stats for me is the SEMRush numbers, these will roughly  tell you the worth of the monthly keyword traffic a site is receiving.  Very helpful.</p>
<p><strong>2. <a href="http://www.google.com/analytics/">Google Analytics</a></strong></p>
<p>Getting traffic is only half the battle, knowing what that traffic  does on your site is extremely important. I use this program to make my  pages perform better and bring in more sales. Knowledge is everything on  the web. I find Analytics good for fine-tuning my &#8220;money pages&#8221; on all  my sites. I use it to build the conversion rate of my traffic. And that  as they say has made all the difference in the world.</p>
<p><strong>3. <a href="http://adlab.msn.com/online-commercial-intention/">Microsoft&#8217;s Commercial Intention Tool</a></strong></p>
<p>Picking the right profitable keyword phrases is the first step to  earning revenue from the web. This very useful tool from Microsoft will  tell you the probability, or how likely, your chosen keyword will have  commercial intention or results. This tool will give you some indication  if the niche market you&#8217;re considering will be worth it.</p>
<p><strong>4. <a href="http://www.addthis.com/">Addthis Social Bookmark Button</a></strong></p>
<p>Social bookmarking has become very important for getting targéted  traffic and for getting higher rankings. You simply must have an easy  way for your visitors to bookmark your content in all the social  networking sites. I find the Addthis button extremely useful for this  purpose. The more social bookmarks your content has in these networks,  the higher they will rank in the search engines, not to mention all that  traffic.</p>
<p><strong>5. <a href="http://www.wordpress.com/">WordPress Blogging Software</a></strong></p>
<p>Using WordPress blogs are very beneficial because they are SEO  friendly and search engines really like and favor them. This is one of  the easiest ways to create profitable websites and adding helpful  &#8220;plug-ins&#8221; makes them even more useful. One marketing strategy is to use  a WordPress blog with its own domain to complement your main site; make  sure to have them keyword related.</p>
<p><strong>6. <a href="http://www.youtube.com/">YouTube Videos</a></strong></p>
<p>Videos are the future of marketing on the web, so using YouTube  videos to promote your site or product is a no-brainer. I have also  found videos are very important for SEO reasons mainly because Google  will place a popular video on their first page listings, almost  instantly. Some webmasters suggest you shouldn&#8217;t use YouTube videos  because it will draw traffic away from your site, but I find it&#8217;s a good  trade off for me.</p>
<p><strong>7. <a href="http://www.twitter.com/">Twitter</a></strong></p>
<p>Simple, direct and very effective for getting your message on the web  and into the search engines. You must include this social  bookmarking/messaging site in your campaign and  marketing. You have to  make sure you integrate your Tweets into all aspects of your  marketing&#8230; web content, articles, videos, pdf downloads, etc. &#8230;  tweet them all.</p>
<p><strong>8. <a href="http://www.alexa.com/">Alexa</a></strong></p>
<p>Surprisingly, along with sites like Compete, I have found myself  using Alexa as one of my most valuable information gathering tools.  While not entirely accurate, it does give you information you can use to  further your marketing goals. Especially for very competitive keywords,  finding the links your competitors have on the web is invaluable  information.</p>
<p><strong>9. <a href="http://www.goarticles.com/">GoArticles</a> | <a href="http://www.ezinearticles.com/">Ezinearticles</a></strong></p>
<p>Article marketing is still my most effective marketing tool on the  web. I find using sites like Ezinearticles and GoArticles vital to my  whole online campaign. I know using articles is considered &#8220;old school&#8221;  but this method still works, especially using unique articles.</p>
<p><strong>10. Search Engines</strong></p>
<p>Hands down, getting top rankings for your lucrative keywords in the  major search engines, is still the most valuable marketing tool you can  have in your tool-kit. I find gearing my marketing and promotion towards  Google has paid off handsomely for me. Achieving and maintaining those  top rankings in Google will make or break your online endeavors in 2010  or in any year for the foreseeable future.</p>
<p>All these marketing tools are free to use and are very easy to  implement on your site or sites. Using and having all these free tools  at your disposal will greatly benefit all your online pursuits. Just use  them.</p>
<p><strong>About This Article</strong><br />
This article was originally posted by Titus Hoskins, a full time online  affiliate marketer who operates numerous niche sites, as well as two  sites on Internet Marketing: <a href="http://www.marketingtoolguide.com/">marketing tools</a> or try here <a href="http://www.bizwaremagic.com/">free marketing tools</a>. Titus Hoskins Copyright 2011.</p>
<p>Due to the usefulness of these tools I though it appropriate to re-post his article.</p>
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		<title>Are We There Yet? 6 tips to help you develop a business plan.</title>
		<link>http://www.scobc.com/blog/index.php/2011/01/are-we-there-yet-6-tips-to-help-you-develop-a-business-plan/</link>
		<comments>http://www.scobc.com/blog/index.php/2011/01/are-we-there-yet-6-tips-to-help-you-develop-a-business-plan/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 13:37:10 +0000</pubDate>
		<dc:creator>Rick Clark</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://scobc.com/blog/?p=85</guid>
		<description><![CDATA[Are We There Yet?
As a child I remember taking that long and arduous trip up to our cottage for a summer vacation. I really didn’t know how long the journey would take and had no idea how to get there. I realize now that I must have worn the patience of my parents thin when [...]]]></description>
			<content:encoded><![CDATA[<p>Are We There Yet?</p>
<p>As a child I remember taking that long and arduous trip up to our cottage for a summer vacation. I really didn’t know how long the journey would take and had no idea how to get there. I realize now that I must have worn the patience of my parents thin when I would ask, “Are We There Yet?”</p>
<p><span id="more-85"></span></p>
<p>2011 is arrived sooner than many of us expected – many of us are asking how did we get here? We really had no idea where we were going and how we were going to get there. Now that 2011 is here, it is time to start thinking about a marketing plan for your business.</p>
<p>As with most projects, deciding what to do in marketing is the hardest part. But once you are clear in identifying a game plan, execution will be easy. Take a few moments to put your ideas on paper. This will go a long way in making sure you arrive at your final destination in 2011..</p>
<p>Here are six tips to help you develop and implement a great marketing plan for your business:.</p>
<p><strong>1. Clearly define your expectations</strong></p>
<p>Your marketing plan isn’t complete without clear goals and expectations. This is your chance to define exactly what you would like to see in the coming year. A clear goal could be to sell a certain number of new units each quarter. Or it could be to increase revenue numbers by a certain percentage. It could also be to increase website conversion rates throughout the year.</p>
<p>Whatever the expectations, be sure to break them down to monthly or even daily goals. This will help you know exactly what you need from your marketing to hit your big picture goals.</p>
<p><strong>2. Plan for the entire year</strong></p>
<p>Things change all the time in your business: staff, market dynamics, budget, etc. But even though things will change throughout the year, it’s important to have a year-long marketing plan. You’ll be able to identify upfront what you will need to do throughout the year to hit your sales and revenue goals. Plus, planning for the entire year allows you to take into consideration any seasonal changes or trends that are common to your business.</p>
<p><strong>3. Do your research</strong></p>
<p>As you develop your marketing strategy for the new year, be sure to reference statistics and data you have already gathered. Taking a moment to identify your very best customers and their common demographics will help you target your messaging. It’s also important to evaluate the current and projected market temperature for your industry – this includes making note of what your competitors are doing and what you can do to stand apart in the crowd.</p>
<p><strong>4. Sketch some campaign ideas</strong></p>
<p>Your marketing plan should also include specific examples of what you will do to drive sales and revenue. Be sure to list what types of marketing you will utilize (i.e. print media, email marketing, website traffic, pay-per-click ads, etc). You may even want to pinpoint specific campaigns (such as holiday discounts) that you will use throughout the year.</p>
<p>This is also a good time to identify your overall marketing budget and to allocate it according to your strategy.</p>
<p><strong>5. Involve everyone</strong></p>
<p>It’s important to get feedback from as many interested parties as possible. Consult your people in sales, finance, operations, and other advisors. This will help you keep the big picture in mind as you develop your marketing plan. It will also ensure that others on the team have a vested interest in more than just their corner of the business.</p>
<p><strong>6. Develop a mechanism to measure results</strong></p>
<p>If you don’t measure your performance, you won’t know what needs to change. This is no time to shoot from the hip because you have a hunch. Accurate reporting will help you make educated decisions in your marketing. Use a system (like Google Analytics or another measurement tool) to measure the success of each campaign. Make adjustments to your methods and continually strive to improve your marketing ROI.</p>
<p><strong>Onward to your success!</strong></p>
<p>Your marketing plan is the first step in making 2011 an amazing year for your business. Take the time to create a plan – then hold yourself accountable. You’ll be amazed at what you can do with a little careful planning.</p>
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